Do you like to make a bet? Then you can learn 15 guitar solos in a couple of weeks? It was this dispute that contributed to the creation of the platform by two friends - Nikita Akimov and Artem Dalevich. To date, their brainchild Eristica has collected more than 1.2 million users around the world.
To use the platform is very simple: you just need to have a phone and access to the Internet. After downloading the application, you can create and accept the Challenges. In order to carry out the dispute, it is necessary to record a video that will be evidence. If the chosen bet is extremely unusual, it's easy to become a celebrity.
The developers decided not to stop on the achieved and introduce into their product block-technology. With their help, the project intends to solve a number of problems, enable users to receive tokens within the rewards and use them to access all services of the platform.
With the introduction of new technologies there will be new functions. For example, competitions in online games (Dota 2, CS: GO, PUBG, etc.), that is, the user will not only be able to argue that the opponent will win, but also to bet that this is the team that will win the championship. Also, offline bets and mass competitions will become available, in which 2 or more people can participate.
Financial benefits
Many tried to bet on sports using bookmakers or online services. And everyone paid attention to the commission, which can reach up to 20%. Eristica decided to set a single rate of 3%. And it does not matter whether it's a bet or a fee for participating in e-sports and online competitions
Synergy
Eristica creates a site for the intersection of various users, which creates a synergistic effect. The audience of Eristica within the platform receives a unique experience in the use of products and services of the crypto industry. Due to this, it will be possible to obtain not only a new influx of users, but also accelerate the process of introducing crypto currency into the masses.
From the introduction of this strategy, everything remains positive:
- creators of crypto-projects, gaining access to a new active audience;
- independent developers who have a ready-made platform for translating ideas;
- a community that realizes in this way the opportunity to receive a reward for the activity and contribution to the development of the project.
Community of the project
One of the main advantages of the project is the target audience. Young people from 13 to 24 years make up about 64% of the 1.2 millionth user base. This audience is the most active in watching videos on smartphones. Participants make an average of 4 entries per application per day, and the average session duration reaches 13 minutes, which is very high for the industry.
Given the growing socially active and involved audience, the Eristica project literally becomes the gateway to the world of the crypto industry. Eristica intends to democratize the existing Challenges industry, making it easy and understandable for both new and existing users.
Crypto currency Eristica
The main goal of Eristica is to create a full-fledged crypto-economy in the entertainment segment of the market, in which tokens play the role of the main tool for all interactions within the digital ecosystem. Eristica intends to use tokens to democratize the FunTech economy, making the process of creating Challenges, participation and reward - effective, fair and affordable.
Eristica's utility tokens (ticker ERT) will allow users to participate in controversies with celebrities, get rewarded for winning in the Challenges, earn on successful predictions and buy access to all platform services.
The ERC20 standard, issued on the basis of Ethereum blockbuster, will become a crypto currency with a fixed money supply stable against inflation. The Ethereum block is the most technologically advanced platform for developing smart contracts. The token can be divided into fractions, is interchangeable and portable to the off-chain network.
History of the project
It began as an idea in 2014. In fact, from this year on, founder Nikita Akimov began his work on the prototype of the application, collect the team and select the best scheme for interaction with the target audience.
In 2015, the first working version of the Eristica application appeared in Google Play and iTunes.
In August 2016, the project took part in a startup competition held by the venture capital fund Winter Capital and the consulting firm McKinsey & Company. Together with two more projects, Eristica team divided the first place of the competition, winning a prize of $ 75 thousand. For the project, this was the first major recognition.
Also in 2016, the number of users of the project broke through the mark of 500 thousand people.
In early 2017, the Eristica team decided to focus on the countries of Southeast Asia and India. This region is known for its huge growth rates, as well as the growing demand for quality local content. For this reason, the project team accepted the offer to participate in the program of the start-accelerator Mobile Only Accelerator (MOX), managed by the SOSV fund.
For the project, this market has become both an opportunity for growth and a technological challenge. The application was modified taking into account local conditions: low coverage by low-speed mobile Internet.
- The size of the application was reduced to 7 mb.
- The consumption of phone memory RAM was reduced.
- Optimization was carried out for work in the zone with 2G internet.
Successfully completing the incubator program, the project agreed with major electronics manufacturers about the preinstallation of the Eristica application for new smartphones sold in India, Indonesia, Thailand, the Philippines, and also in Russia.
Finally, in the middle of the year the project team successfully passed the program in SOSV, which is the world's largest venture capital fund, ranking first in the "Early Stage Investments" rating, ahead of YCombinator and 500 Startups.
Road Map
TEAM
MORE INFO:
WEBSITE: https: //eristica.com/
ANN THREAD: https: //bitcointalk.org/index.php? Topic = 2473473
FACEBOOK: https: //www.facebook.com/eristica/
TWITTER: https: //twitter.com/EristicaApp
TELEGRAM: https: //t.me/eristicachat
By RyanEncek
https://bitcointalk.org/index.php?action=profile;u=1076774
ETH: 0xaE5e525E57a6117fa00Ae27b57e94b92B1Bf0c51
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